As some business owners have recognized, owning an ATM can be a great way to drive new customers to your business, give your customers a nice perk, and bring in more direct revenue. Owning an outdoor ATM offers even more possibilities. Not surprisingly, it’ll be a little more expensive to buy an outdoor ATM, but there are several benefits that can pay off in the long run.
More Placement Options
Owning an outdoor ATM creates a lot more possibilities in terms of placement. You can find a location where the ATM can get the most use and best serve the people who need it. Of course, finding the right location will require a little more work, as you’ll want a spot that’s out in the open and well lit at night. Fortunately, most reputable ATM companies can assist you in finding the right place for your outdoor ATM.
Increased Foot Traffic
One of the biggest benefits of having your ATM placed outdoors rather than inside your business is the increased foot traffic. People no longer need to step inside your business to get to your ATM. While that may take away some of the impulse buys that can benefit your business, having your ATM outside gives more people the opportunity to use the machine. This can dramatically increase the number of people using your ATM, meaning you will earn more from the service fees.
With an indoor ATM, access to the machine ends when your business closes for the day, but that’s not the case with an outdoor ATM, which is available to people 24 hours a day, 7 days a week. While after hours use of your ATM isn’t likely to be as frequent as day use, it’s more than you’ll get when your business is closed. However, as long as your ATM is in a well lit and safe location, it’ll get some use late at night and early in the morning, helping you make a little more from your ATM each day.
Convenience for Customers
ATMs aren’t all about the money you can bring in — they are also about finding a convenient location for your customers to use it. Bottomline, having an ATM can help build customer loyalty.
To learn more about buying or leasing an outdoor ATM, contact AtmMachines.com, LLC today!