Whenever you’re hosting a large festival, whether it’s a concert, car show, cultural event, or sporting event, having ATMs onsite is an absolute must. If you don’t have an ATM, preferably several ATMs, you’re doing a disservice to both yourself, as it’s a good way to make a little extra money via surcharges, as well as the people attending the festival, who will likely need access to extra cash at some point. When you get to the ATM portion of your festival planning, here are five things to keep in mind.
Most Vendors Only Accept Cash
This is the biggest reason why you need ATMs at your festival and why there may be no such thing as having too many ATMs available at a festival. Studies show that more than 75 percent of the cash taken out of ATMs at festivals is spent at the festival, helping to drive more business towards vendors, many of whom don’t accept credit cards. Thus, having ATMs at your festival will help to keep vendors happy and make them want to come back the next time you organize a large event.
Location, Location, Location
Just like ATMs anywhere else, ATM location inside the festival grounds is of the utmost importance. Your festival ATMs need to be visible so people can find them, in locations that are secure, and close to vendors. Some ATM providers not only rent the machines to you but also help you decide the best locations to place them, which is a nice perk.
Don’t overlook the possibility of selling sponsorships on the ATMs at your festival. This will require minimal amounts of work and is another way to bring in revenue. It’s also one of the top reasons why you need your festival to be well stocked with ATMs.
Supplying power to your ATMs is one of the few costs of having them at your festival and an important detail that you can’t forget about. If the event is indoors, finding outlets should be a little easier. However, for outdoor festivals, generators may be needed to power all of the ATMs. The good news is that many ATM providers are accustomed to dealing with this problem and are prepared to supply what you need to power the ATMs.
Refills and Technical Repairs
Most of the time, the ATMs you get for a festival will come fully stocked. However, if they are particularly busy, there’s a chance you will have to refill them at some point, so be prepared. There’s also a chance that one of the machines will malfunction at some point, which is potentially a huge problem. Fortunately, many ATM providers will monitor cash levels during the event and may even have a technician on hand just in case one of the ATMs breaks down.
Contact National ATM Wholesale today to learn more about acquiring an ATM for your event.