How Do I Get Customers To Use My ATM?

Author Justin Gilmore

Having an ATM in your store can be a great way to earn a little extra income while also helping your customers at the same time. Of course, you may not reap the full benefits of your ATM if your customers aren’t using it. If this is a problem, rest assured that it’s one that can be fixed. Here are a few ways that you can get your customers using your ATM more frequently.

Make It More Visible

A huge part of ATM use is its location. If your ATM isn’t visible and easy to find, customers aren’t going to be able to find it and they’re definitely not going on a wild goose chase to find it. Put your ATM in a location that gets a lot of foot traffic. It also doesn’t hurt to place signs in your store directing people to the ATM.

Lots of Open Space

When you’re deciding on a location for your ATM, make sure it’s somewhere that has a lot of open space. The last thing you want to do is tuck it in a dark corner. Your ATM needs to be in a well-lit area with a lot of open space so that it feels secure and inviting to potential users.

Make Sure It Works

This should be obvious but it’s important enough to mention. If your machine breaks down or runs out of cash, it becomes useless to your customers, something you can’t allow to happen. Customers will remember if they visited an ATM that wasn’t in service and will then start assuming that it won’t be in service next time they need an ATM. This makes it critical that your ATM is always working and available.

Evaluate Surcharge Rate

Obviously, your surcharge rate helps to pay for the operating costs of your ATM in addition to helping you generate extra income. However, you have to keep in mind that your ATM isn’t the only one available for potential customers. If your rates are a little too high, they’ll pass and look for one that’s a little cheaper. Remember to keep your rates fair and affordable.

Update Technology

If your ATM is a little old and not up-to-date on its features, it may be the reason why customers aren’t using it. People love using new technology and machines that have all the latest bells and whistles. If the use of your ATM isn’t what it should be, consider updating to a new model that offers your customers more features and options.