Having an ATM in your business or retail store can be a great way to build customer loyalty and add an extra source of revenue. However, simply having an ATM is only have the battle. It’s imperative that you put the ATM in the right location in order to maximize the use it gets. Here are a few things to keep in mind when it comes to finding a home for your new ATM.
Somewhere Visible
For your customers, finding your ATM should not feel like walking through a maze. Your ATM should be someplace out in the open so it’s easy to find. It’ll help if your ATM also includes a large sign above it to increase its visibility, as well other signs directing customers to the ATM. However, above all else, your ATM should be someplace visible.
Somewhere with Foot Traffic
The best way to ensure people use your ATM is to put it somewhere with ample amounts of foot traffic. Many businesses choose to put their ATMs near their front door so that people pass by it on the way into the store. This placement strategy tends to work as long as the doorway isn’t blocked by people lining up to use the ATM. As long as there’s foot traffic near your ATM, you should be able to maximize the number of people using it.
Somewhere Safe
Safety is of the utmost importance when it comes to ATMs, as people will likely use it to withdraw large sums of money. With safety in mind, make sure there are no nearby corners or blind spots for people while they’re using the machine. It will also give users peace of mind if there is a surveillance camera or other visible security measures nearby to help them feel safe while using your ATM.
Be Flexible
When it comes to ATM placement, it always helps to be flexible. There are probably multiple locations within your business that could serve as a viable home for your ATM. When you first get your ATM, don’t be afraid to experiment with a few different locations to see what one will work best. In a way, trial and error is the best way to find the right spot for your ATM.
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