Using Mobile ATMs for Outdoor & Special Events

Author Justin Gilmore

Scenario: You’re in charge of planning for an expo, festival or other special event drawing a large crowd. You’ve spent the better part of a year (or two) planning the event. You’ve got the booths filled, the stage schedule set, the vendors booked, the tickets sold. You’re expecting hundreds, maybe thousands of attendees, all of whom are coming to spend money. There’s just one problem: There’s nowhere convenient on the festival grounds or in the venue for visitors to get cash. That’s where it pays to rent one or more mobile ATM machines for placement at your outdoor and/or special event.

What Is a Mobile ATM?

What is the primary difference between a mobile ATM machine and one that is permanently installed? Aside from the obvious portability factor, a mobile ATM is one that serves your purposes only for the length of your event. You rent the machines from a reputable company like National Wholesale ATM, who takes responsibility for installing, maintaining and refilling the machines, as well as tracking transactions. Your attendees get the convenience of cash when they need it, and when the event is over, the machines are removed.

Advantages of Renting Mobile ATMs

There are several key benefits to using mobile ATMs for special outdoor events, as well as for food and music festivals — and indeed for any large gathering where people are likely to spend money. Let’s look at a few of the advantages:

  • Easy cash access for attendees. If a festival attendee runs low on cash and has to leave the grounds to get more, he/she is more likely either to leave and not return — or simply to stay and stop spending. Providing ATM access is convenient for your attendees, and it helps keep the cash flow going.
  • More revenue for your vendors. Not all vendors will come equipped with mobile credit card processors, and not all your attendees will want to pay by card. Keeping an easy cash option available means attendees are likely to spend more money at the booths, merch tables, etc. When you make the event more profitable for your vendors, they’re more likely to return next year.
  • Greater profitability all around. Studies show that 75 percent of cash received at an onsite ATMs is spent onsite. More cash means more money spent, adding to your overall bottom line at the event. (Not to mention you’re getting a surcharge on every ATM transaction that occurs during the event or festival.)

Considerations when Renting Mobile ATMs

Providing mobile ATMs for your festival or special event requires some pre-planning and strategy, from figuring out electrical access to visibility issues to who will be maintaining the machines. To ensure your machines deliver maximum results at your festival, this article shares a few additional factors to keep in mind.

Let National ATM Wholesale provide convenient mobile ATMs for your next outdoor or special event. To learn more, call us today at 1-866-295-2329.